Because social networks gather such a larger amount of user information, social media advertising is able to target your audience in a wider variety of ways than other online platforms.

 

Stretching beyond general demographic and geographic data, social media advertising has opened the door to deeper interest, behavioral and connection-based targeting methods.

 

With total activity on smartphones and tablets accounting for 60% of digital media time spent in the US, there’s no denying that reaching users while on mobile devices is the next big wave in advertising.

 

Mobile users are already checking Facebook, Twitter, Instagram, Youtube, Pinterest... multiple times a day, so advertising to them while they’re within those apps is the best way to reach them without being disruptive.

 

For Batter & Berries restaurant, we decided to focus on three social networks such as Twitter, Instagram, and Facebook.

We developped mobile advertising.