MOBILE MARKETING
The Responsive Design:
We created some visuals for several supports. The responsive design is very important for a good digital strategy: Decline Year 60 on some supports. Like tablets, computers and smartphones.
ORGANIC SEARCH
Google is the most important tool for have a good impact on the first research and view of user.
You can use Google AdWords, it’s a real important tool for have a good SEO. It allows to have key words, and to have a good referencement on Google. You can have report every minutes, simple payment, no contract and little budget. For instance, you can propose a line of words (10-20 dollars per day for one line):
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YEAR 60 PHOTOGRAPHY
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PHOTOGRAPHY YEAR 60
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PHOTOGRAPHY 60 YEAR CHICAGO
CONTENT MARKETING
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Delete About at the beginning of the text. Click on More for have the complete text
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Year 60 can change The tree view because according to us, there are a lot of thumb index. It’s more catching to put just few words like thumb index. It’s more intuitive and clear. Because the user don’t read a lot when he arrive on the website.In the header, we would put just Home, About, Photos, Videos and Contact
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In the thumb index Photo, make a scrolling menu with portraits, landscapes and exhibits. It’s more simple and you can add an other field without problem.
HOME - ABOUT - PHOTOS - VIDEOS
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About the typo, the client can add the same typo than his logo, it will be cooler to put the same typo as the logo.
SOCIAL MEDIA MARKETING
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Interactive Facebook page: Put Instagram Photo with filters on Facebook. It’s necessary to connect every social networks between them.
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On Instagram: it’s really important to put hashtags really famous for catching users, like #Chicago #Loop #sun #holidays #street... for instance. The popular hashtags allow to share easily an find easily other hashtags. If there are #Chicago #holidays… people could see #Year60. Finally, the goal is give out the #Year60
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Follow other photographers in the world, and why not bloggers, because some bloggers know a lot of people. And they have a lot of influence on the users. The goal is the improvement of likes or followers. For instance: Le blog de Betty - Helen Berkun - Liz Adams + Théo Gosselin
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Be present on Pinterest: Make a Pinterest profile because it’s a social media specialized in photos.
EMAIL MARKETING
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Partnership with Columbia Photography Contemporary Gallery : Exhibit there, and send a newsletter to students of Columbia with data base. (Newsletter above)
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Make a game for win a photo giant size. The aim is so simple: the user choose a photo on the website and participe to a lucky draw. For the participation, the user have to give his email address : Year60 can send a Newsletter for present his work.
