A NEW WEBSITE
A cleaner and more elegant design
Richer content : students work and interview, news about art and the city of Chicago, tips for student life, furnitures…
Creation of a blog Harrington animated by a few students
Organic search : A well planned strategy to drive more traffic ?
Backlink & boundlinks : internal links (creation of more content and a blog)
external links (e.g. with Columbia)
Strategy to determine the key words and emphasize them
MOBILE APPLICATION
Text : An application including short videos of lectures, application tips, photo gallerie and a pictures of past students' work, a personal account for current students.
What’s new : an E-business section.
It is a global platform gathering all the books, materials, event tickets students could need so that they can purchase online and ideally get vouchers with partners.
SOCIAL MEDIA CAMPAIGN :
SNAPCHAT
For Snapchat is the current fastest growing social network
A Snapchat Live with the sticker « Harrington College of Design ».
The best snaps will be compilated in the « Harrington College » Live Story
SOCIAL MEDIA CAMPAIGN :
An Instagram contest asking the students what their definition of Design is.
The rule is totake picture illustrating their vision of design drawing their inspiration from the city of Chicago.
Once all the pictures have been published on Instagram with the hashtag #DesignChicago, it will be regramed on the Harrigton official account and the one getting the higher number of likes will be rewarded with an all inclusive trip.
EMAILING CAMPAIGN
A strategic email marketing campaign reaching all the potential new students in the US and abroad.